New Apple Watch NikeLab Now Available for Purchase

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Nike’s latest Apple Watch, the Apple Watch NikeLab, is now available for purchase from the Nike website, Nike Lab stores, and the Apple Watch pop-up shop at the Isetan department store in Tokyo.

First announced last week, the Apple Watch NikeLab pairs a Space Gray Apple Watch Series 2 aluminum case with a black and cream perforated Nike band.


According to Nike, the Apple Watch NikeLab is limited edition and designed to be the “ultimate style companion” for runners. Like the existing Apple Watch Nike+, the Apple Watch NikeLab features a Nike watch face and integration with the Nike+ Run Club app.

Apple Watch NikeLab has the same pricing as an aluminum Apple Watch Sport at $369 for the 38mm model and $399 for the 42mm model. The new watch is available exclusively from Nike and the Isetan department store, marking the first Apple Watch that is not available in Apple retail stores and from the Apple website.

Apple and Nike first teamed up in September of 2016 for the Nike+ Apple Watch that launched alongside Apple’s own set of Series 2 Apple Watch devices. Apple offers two Apple Watch Nike+ models in Silver and Space Gray aluminum along with standalone Apple Watch Nike+ bands.