I just finished a series of previews by the PC vendors, and I can easily say that the products I looked at were from Lenovo. I can't tell you why or what they are announcing, but this has me thinking about why it is more important than I thought.
I don't like the idea of it coming too early for back-to-school or the holiday season. It makes the holidays harder for those who have to present at the event, and it could impact attendees for the worse. My wife suggests that people in my age group should attend remotely because of the risk of serious illness.
I realized that the perfect show to set the bar for the rest of the market and take an undisputed leadership position is the Consumer Electronics Show.
We will talk about market leadership this week, as well as the new two-card line of graphics cards by Advanced Micro Devices that is blowing everything else out of the water at the moment.
There are problems with innovation
We love to talk about innovation, but it means that we can't fix the problem. It seems to me that most innovation is about trying to fix a problem differently than a current tool that works better.
When innovation stands out, it is because it addresses a problem that either existing tools can't handle or does it in a better way than traditional tools could. innovation for its own sake is stupid. If people are convinced that innovation brings a significantly better result, it can be awesome.
Resistance to change.
With all the hype around innovation, we don't like change, so innovation carries a high marketing requirement.
When faced with change, we can get upset and become comfortable with how things are. This is related to age. You accept and drive change as you get older. You treasure stability and tradition as you get older. Even if you are tolerant of innovation, if someone doesn't show you why the product is better in a compelling way, you will probably not buy it.
The risk factor is related to it.
It is time for innovation to be risky. You know a lot about what the market currently accepts when it comes to long-standing products. When you innovate, you are not sure what buyers want, and the risk of being wrong goes up a lot.
This introduces risk because you may be wrong. Most companies punish rather than reward risk-taking, so your company must be tolerant about it.
He didn't understand risk-taking because he was telling people that Ford was not willing to support it. The F-150 is an example to others that the CEO wasn't on board with the idea.
You can either support risk-taking or not. If you limit risk-taking, you will kill innovation. The CEO I met with was forced out of Ford several years ago.
The bar is set for tech innovation.
The first major technology show of the year is at the Consumer Electronics Show. It sets the bar for technical innovation in a few markets. When it comes to technologies like in-car entertainment and self-driving cars, it is where you see them first. The focused car shows are not as important as the Consumer Electronics Show.
Tech vendors aren't ready in January for their most innovative push, so we see the most interesting things in the middle of the year. I think that this year, the other vendors will be thrown under the bus like it was with the Threadripper workstations and aggressive use of water cooling. Marketing must be resourced to carry the load if it is to be showcased later in the year.
The company has been moving into market leadership. The shot it is taking is risky, but it has shown it can execute. You will view the company differently after the show.
They are wrapping up.
I think I understand how powerful it could be, as I have a newfound respect for it. The first major tech show of the year sets the bar if the vendors move aggressively to drive innovative solutions to problems that not only haven't been addressed but that customers did not know about.
A vendor in a variety of markets, including automotive, appliances, personal technology, PCs, and, increasingly, robotics, could push aside its competitors and rule the market like Apple did with the smartphones a couple of decades ago.
While it won't be on the floor at the Consumer Electronics Show, keep an eye on Lenovo. I think the show will surprise the market and show how other vendors can move beyond their competitors. I get that the one show to rule them all should have been CES.
The graphics cards are from the company.
#The 7900 XTX and 7300XT are not included.
Sadly, the two graphics cards that are well above their suggested retail price are sold out and are going for huge premiums.
#The space for the graphics card.
They look great in a case and show off how far they have come in the space.
The image is from the graphics card from AMD.
The graphics cards are enhanced by a software driver solution that makes it easy to manage them.
The choice is theirs.
I have been watching the gaming forums where the dialog about the company has gone from being a value player in the space to being the king of performance. I was surprised by the fact that Threadripper isn't great, but because gaming largely depends on graphics performance these days. Many people in the gaming community are making fun of their peers who aren't using the company's products.
These cards use a balance of absolute performance, plug-and-play installation ease, high color accuracy, and advanced chiplet technology to set a new bar for the gaming community. The lack of supply is doing ugly things to prices, so you may want to wait a bit longer before buying one of these cards.
These parts are less power-hungry and don't require special connections, which helps us keep our energy costs down.
If you love to game and want the best performance for the money at anywhere close to suggested retail, these new AMD cards are a tremendous bargain. They were a wake-up call for the company, which went in a different direction.
I am very impressed with the cards and they are my product of the week.