A proposed US law seeks to silence TikTok to stop data flow to China.
A proposed US law seeks to silence TikTok to stop data flow to China.
The law aims to protect Americans by blocking and prohibiting all transactions from any social media company in, or under the influence of, China, Russia, and several other foreign countries of concern

Congress is trying to shut down TikTok's operation because of ongoing negotiations with the Biden Administration about data security.

secretive launch 

On the heels of TikTok's retail sales integration in November, Sen. Marco Rubio, R-Fla., announced bipartisan legislation to ban the popular China-sponsored app from operating in the United States.

The new bill is in response to the White House not addressing concerns over the app's ties to its China-based parent company and the Chinese government. The president was urged to make it clear that TikTok Shop would not be allowed to operate in the US.

The legislation fuels pressure on ByteDance as U.S. fears grow that the app could be used to spy on Americans. The impact could have far-reaching implications for people who use social media.

According to a news release from the office, the bill would block all transactions from any social media company in or under the influence of China or Russia. The announcement said that the Republican and Democrat sponsored a bill in the U.S. House of Representatives.

Data flow may be cleared up by cloud insight.

Congressional hearings on TikTok might show how much security and compliance data privacy regulations are in place with Oracle, which provides cloud storage services for the domestic operation.

In June, platform officials said that their American traffic goes through Oracle's server, and that they retain their own data backups.

Luke Lintz 

Questions about compliance with its data storage practices were not responded to. If congressional hearings pursue clarity on details about handling TikTok's U.S. data delivery and storage, the company might have a significant impact.

TikTok is collecting and storing more data points about users than any other social media platform. Lintz told the E-Commerce Times that there will likely be a full audit of Oracle's data storage to see the exact agreements and policies in place between ByteDance and Oracle.

Why is the concern important?

ANTI-SOCIAL CCP Act 

The congressman called TikTok a digital drug. Collecting data and censoring their news is addicting to Americans.

According to Gallagher, TikTok is an increasingly powerful media company that reports to theCCP. He said China was America's greatest adversary.

Allowing the app to operate in the U.S. would be like allowing the US to buy up the New York Times, Washington Post, and major broadcast networks during the Cold War. No country with a passing interest in its own security would allow this to happen, which is why it's time to ban TikTok and any other app.

The Chinese Communist Party and other adversaries want to gain an advantage against the United States. It is important not to allow hostile powers to control social media networks that could be used against us.

The bipartisan Anti-SOCIALCCP Act is a strong step in protecting our nation from the evil operations of totalitarian regimes. He said in the announcement that recent revelations about TikTok's ties to the CCP highlight the importance of protecting Americans from these risks.

There is support for the TikTok Ban.

Several states have banned using TikTok on government devices due to national security threats. On Monday, Alabama and Utah banned the use of the TikTok app on state government devices due to national security concerns.

Laura Perez, global director of B2B communications for TikTok, told the E-Commerce Times that the company was in active conversations with the U.S. government to address some of their security concerns. She said that TikTok was transparent with its brand and merchant partners.

Perez and other TikTok officials did not respond to our request to comment on the banning law. The national security review of TikTok and a politically-motivated ban would not advance the U.S.'s efforts to increase national Secuirty.

Pund-IT 

Charles King, principal analyst at Pund-IT, said that negative reactions from the platform's massive user base might become an issue.

He agreed that the dependence of ByteDance on the Chinese government and how the company treats user information has been a concern for years. After the GOP's poor showing in the elections, politicians are starting to fear more.

King told the E-Commerce Times that if TikTok users are angry enough, they might vote in the 2024 elections.

There is a chance of a potential pushback.

The growing use of social media marketing would be affected by a ban on TikTok. It would be disruptive for companies targeting younger consumers who make up the vast majority of Tik Tok users.

It is difficult to predict what alternative platforms will be. TikTok has tens of millions of users.

Lintz said that banning TikTok wouldn't have an impact on other outlets. The increased usage of social media would not change.

He told the E-Commerce Times that the average social media user uses 6.6 different platforms.

Lintz expects a huge adverse reaction from content creators and companies that have spent hundreds of thousands of hours building their audiences.

Businesses and personal brands have paid us hundreds of thousands of dollars over the years to build their brands with TikTok-specific videography, daily posting, and growth strategies. He said that banning it would lead to extreme outrage.

There are concerns beyond user reactions.

Tanium 

Matthew Marsden, vice president at endpoint management company Tanium, said that some might argue that TikTok is dangerous because of the impact of social media on the younger generation.

The popular platform is supported by the Chinese Communist Party and may have been used to conduct influence operations.

TikTok's. Under U.S. laws, faceprints and voiceprints can be collected, according to the privacy policy. The app may give the data to others.

He said that the CCP can easily compel China-based companies to share information to support party objectives. Chinese intelligence tactics are focused on long-term objectives and are fueled by the collected data.

Why worry?

TikTok has an immense user data collection that now includes commerce and purchasing information. This feeds detailed intelligence will be used in operations.

This data can be used to deliver psychological operations against individuals or groups of citizens. This has been observed during election cycles and politically charged events.

Keeper Security 

TikTok users can no longer trust an app or website to keep their data safe. Craig Lurey, CTO and co-founder at Keeper Security, said that proactive measures are essential as cyberattacks become a pervasive aspect of our daily lives.

When it is a nation-state, there is concern about who has access to this data.

There are other actions needed.

Vulcan Cyber 

Mike Parkin, senior technical engineer at Vulcan Cyber, suggested that there may be two separate issues. His company provides solutions for cyber risk.

TikTok opening an online marketplace is a natural evolution of the e- commerce space. Parkin told the E-Commerce Times that whether social commerce itself and TikTok joining that market is a good idea or not is not a separate question.

Lintz doesn't think banning TikTok is the right solution. The impact on U.S. businesses that make their livelihoods from TikTok may be too severe. He said that the correct solution was setting guidelines for U.S. majority stake ownership in TikTok.

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