The new version of the iPad Mini was the star of Apple's pre-recorded new product event streamed from its website Tuesday.
Kevin Krewell, a principal analyst at Tirias Research, said that the iPad Mini was the biggest news of the day.
Mark N. Vena, senior director for smart home and strategy, said that the iPad Mini is no longer a stepchild.
Tim Bajarin, president of Creative Strategies, a technology advisory firm in Campbell, Calif., said that the iPad Mini was one of the most important announcements at the new product event.
He told TechNewsWorld that it uses the same chip as the iPhone 13 and has incredible processing power.
I thought Apple approached the iPad Mini as a stepchild in the line. They made something that is part of the family. It has both the iPad Air and iPad Pro.
He said that the iPad Mini is going to get a lot of attention. It is a significant new upgrade to the iPad line. It has the power to compete with the larger models.
The iPad mini comes in a variety of colors, including space gray, pink, purple, and starlight.
He said that it is a unique product in the lineup that can deliver the enhanced capabilities of iPadOS in a smaller form factor. It is a better alternative for multitasking than the iPhone.
The Pro version of the phone has Hollywood style video and support for up to a Terabyte of storage.
He said that companies that participate in the cycle are most likely to gain market share.
The increased screen real estate of Apple Watch 7 could make it more attractive to caregivers.
The Apple Watch Series 7 has more screen space and a new keyboard that can be tapped or swiped with QuickPath.
Apple Watch 7 may not be as popular with existing watch owners.
Bajarin said that the design change was not radical. It is not a significant change from the previous version.
If you had the previous watch, I don't think you'd upgrade to the new one. There wasn't much improvement in the sensors for health.
Analysts told TechNewsWorld that iPhone 13 was more of an evolutionary product than a revolutionary one.
Bajarin said there was nothing revolutionary, but they added new levels of function.
He noted that the potential for a super upgrade cycle was there.
There are five aluminum colors for the iPhone 13 and 13 mini.
The 5G upgrade never kicked in with the iPhone 12 but the 13 could start a cycle of upgrades.
Rubin said the improvements in the phone were moderate.
The battery life is the thing most buyers will be excited about.
Every year as image sensors improve and computational photography gets better, it seems to be aimed at creatives more than ordinary folks just trying to snap a photo in a dark room.
That seems to be true of the phone's cinematic features.
Rubin said that cinematic mode might appeal to film students or try to create a dramatic video, but it is not going to drive many people to upgrade.
The case is stronger for iPhone 11 owners than it is for 12 to 13 year olds.
Consumers are holding on to their phones longer. Even if the 13 were a more attractive upgrade, it wouldn't cause many more people to upgrade.
The iPhone 13 feels like an upgrade to the 12s.
He observed that it was nothing earth-shattering.
He praised the trend that Apple appears to be abandoning.
He said that Apple has dropped its obsession with making things thinner at the expense of battery life. The iPhone 13 has a bigger battery and better camera than the 12.
He was disappointed that Apple didn't find a way to use a fingerprint sensor under the phone's display as an alternative to facial recognition.
He said thatFacial recognition was useful before the Pandemic.
Apple emphasized how it is making its products eco-friendly throughout the event. It may have ignored the elephant in the room while it was on the back of itself.
According to Thomas Husson, vice president and a principal analyst at Forrester Research, what matters to green consumers is a longer product lifecycle.